Clutter to order
Dim 'before' label and word, then the bright 'after' word slams in below. Stages: “From 400 unread emails to zero.” You have a visible transformation or a measurable delta. Fits lines like “From a chaotic calendar to a workable week.”.
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Open my video with this hook: "Clutter to order" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/clutter-to-order/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Cluttered thing] to [organized thing].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Cluttered thing] to [organized thing].
- Example lines
- From 400 unread emails to zero. · From a chaotic calendar to a workable week. · From a messy closet to capsule wardrobe. · From a 40-layer file to a clean artboard.
- Beats
- 0.0s '400 unread' fades in, dimmed, with a BEFORE label. → 0.5s AFTER label, then 'inbox zero' slams in bright. → 1.0s Serif line 'in one afternoon' rises. → 1.4s Screen recording of the cluttered state, then a snap cut to the clean state; quick zoom on the counter on the swap.
- Technique
- Before/after hook: Show the end state first, then explain the route.
- Footage
- Man talking and gesturing, Pexels