Dark fade-up, red keyword, flash
The clip rises from near black while bold red caption words and a letter-spaced glowing keyword reveal, then a prismatic white leak flashes at about 1.1 s. High-intensity finance, fitness and motivation openers.
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Open my video with this hook: "Dark fade-up, red keyword, flash" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/dark-fade-up-red-keyword-flash-hook-e1x/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 3s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Doing the thing] [keyword adjective] [short promise]; red verb or number, white filler.
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Doing the thing] [keyword adjective] [short promise]; red verb or number, white filler.
- Example lines
- Getting started with investing doesn't have to be complicated. · Building a strong body starts with a calm mind. · Motivation dips are normal.
- Beats
- 0.0s Frame at about 25% brightness fading up (finance clip dips to dark at 0.125 s then ramps). → 0.2s First words slam in red and bold, two words per line. → 0.5s Glowing italic keyword reveals letter by letter at the top edge. → 1.1s Prismatic white light-leak flash over the shot. → 1.6s White filler and red emphasis words alternate; slow push-in continues; title fades near 2.3 to 2.7 s.
- Same idea
- Also called: Ignite (AI Edit)
- Technique
- Hook of the three Ignite clips: dark open 0 to 0.9 s, first red words at 0.2 s, keyword letter reveal 0.5 to 0.9 s, flash at 1.08 to 1.17 s, push-in 1.00 to 1.05. Source preview audio is voice only (no music bed, no whoosh or hit visible in the spectrogram), so no sound cue is listed.
- Footage
- Man talking and gesturing, Pexels