Do you have this
Tag pill over a giant accent-coloured audience label. Stages: “Do you have sensitive skin? Then this is the only SPF you need.” The video is for a specific role, situation or identity. Fits lines like “Do you have bad knees? Then this swap matters.”.
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Open my video with this hook: "Do you have this" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/do-you-have-this/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: Do you have [specific trait]? Then [consequence].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- Do you have [specific trait]? Then [consequence].
- Example lines
- Do you have sensitive skin? Then this is the only SPF you need. · Do you have bad knees? Then this swap matters. · Do you have a small kitchen? Then this is for you. · Do you hate spreadsheets? Then try this.
- Beats
- 0.0s Tag 'do you have' pops in. → 0.1s 'Sensitive skin?' slams in huge in the accent colour. → 0.6s 'this SPF is for you' rises under it. → 1.4s Close-up on the relevant detail (skin, knee, kitchen) in the first 0.5 s.
- Technique
- Direct callout hook: Name the exact viewer so the right people stop scrolling.
- Footage
- Man talking and gesturing, Pexels