Eighty five percent mute

Left-aligned giant stat with a caps label, a serif sentence and a tiny source tag. Stages: “85% of social video is watched on mute. Your hook needs to work without audio.” You have a credible figure that changes how the viewer sees the topic. Fits lines like “70% of new businesses survive year one. Here's what the rest did wrong.”.

Try your own words

Open my video with this hook: "Eighty five percent mute" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/eighty-five-percent-mute/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Surprising stat]. Here's what that means for [viewer's situation].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor

Formula: [Surprising stat]. Here's what that means for [viewer's situation].
Example lines: 85% of social video is watched on mute. Your hook needs to work without audio. · 70% of new businesses survive year one. Here's what the rest did wrong. · 60% of flights are late on this route. Here's what to book instead. · 90% of gym members quit by February. Here's how not to.
Beats: 0.0s Figure '85%' slams in at lower-left with a dark outline. → 0.3s Label 'of social video is watched on mute' slides under it. → 0.6s Sentence 'so your first frame has to work without sound' rises; tiny source tag 'Source: platform surveys' fades in at the bottom. → 1.4s Audio drops out completely on the first word so the number carries on screen; sound returns at 1.6 s.
Technique: Stat shock hook: Open on a surprising, specific number, then its consequence.
Footage: Man talking and gesturing, Pexels

Grew by one changeLeft-aligned giant stat with a caps label, a serif sentence and a tiny source tag. Stages: “I grew my channel by 10,000 in a month with one change.”Bold claimStat

Result with receiptsLeft-aligned giant stat with a caps label, a serif sentence and a tiny source tag. Stages: “I paid off $12,000 in debt. Here are the receipts.”Bold claimStat

Made one change to my pageLeft-aligned giant stat with a caps label, a serif sentence and a tiny source tag. Stages: “I changed one headline and my sales went up 22%.”Bold claimStat

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