Found something that changes everything
Outline copy glitching in behind a solid filled headline. Stages: “I found a free tool that changes everything about color palettes.” The payoff is a reveal later in the video and the opener needs a reason to stay. Fits lines like “I found a tiny habit that changes everything about my mornings.”.
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Open my video with this hook: "Found something that changes everything" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/found-something-that-changes-everything/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: I found [thing] that changes everything about [topic].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- I found [thing] that changes everything about [topic].
- Example lines
- I found a free tool that changes everything about color palettes. · I found a tiny habit that changes everything about my mornings. · I found a bus line that changes everything about visiting Lisbon. · I found a spreadsheet that changes everything about my freelance taxes.
- Beats
- 0.0s Outline copy of 'free color palette tool' fades in, offset down-right. → 0.1s Solid copy glitch-cuts in on top. → 0.8s Sub-line 'changes everything' fades in. → 1.4s Speaker holds a laptop to camera; a short keyboard clack on the text glitch; sub-line lands as the screen cuts in.
- Technique
- Curiosity gap hook: Open loop: imply a payoff and withhold it for a few seconds.
- Footage
- Man talking and gesturing, Pexels