Hasn't worked since
Oversized gradient number slammed in, with a caps label and a serif follow-up. Stages: “Keyword stuffing hasn't worked since 2012.” You have a defensible counter-take on common advice. Fits lines like “Crash dieting hasn't worked since... ever.”.
Preview unavailable
Open my video with this hook: "Hasn't worked since" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/hasn-t-worked-since/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Tactic] hasn't worked since [year].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Tactic] hasn't worked since [year].
- Example lines
- Keyword stuffing hasn't worked since 2012. · Crash dieting hasn't worked since... ever. · Cold DMs with 'Hey' haven't worked since 2019. · Stock logo packs haven't worked since 2015.
- Beats
- 0.0s Number '2012' slams in, gradient-filled, filling the frame width. → 0.3s Label 'the last time this worked' rises beneath it. → 0.8s Serif line 'stop doing it' fades in last. → 1.4s Calendar flip or slot-machine tick on the year; speaker deadpan, cut to a clean 'old vs now' screen at 1.8 s.
- Technique
- Contrarian hook: Challenge a belief the viewer holds so they stay to see if it's true.
- Footage
- Man talking and gesturing, Pexels