I tested it
Pulsing label tag over a word-by-word headline. Stages: “What happens if you charge your phone to 100% every night for a year? I tested it.” The payoff is a reveal later in the video and the opener needs a reason to stay. Fits lines like “What happens if you eat only eggs for a week? I tested it.”.
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Open my video with this hook: "I tested it" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/i-tested-it/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: What happens when you [do X]? I tested it.
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- What happens when you [do X]? I tested it.
- Example lines
- What happens if you charge your phone to 100% every night for a year? I tested it. · What happens if you eat only eggs for a week? I tested it. · What happens if you invest $20 a week for ten years? I tested it. · What happens if you skip a heading font and use one font everywhere? I tested it.
- Beats
- 0.0s Tag 'I tested it' drops in and pulses. → 0.2s Headline 'What happens if you charge to 100% for a year' pops in word by word. → 0.9s Sub-line 'Result at the end' fades in. → 1.4s Split-second cut between the phone at 100% and a battery-health screen; speaker's voice is dry, deadpan.
- Technique
- Curiosity gap hook: Open loop: imply a payoff and withhold it for a few seconds.
- Footage
- Man talking and gesturing, Pexels