Longer actually performs
Left-aligned lower-third: kicker, big headline, quiet sub-line. Stages: “Longer Shorts actually get more views, and I'll prove it in 30 seconds.” You can show the proof within the first beat or two. Fits lines like “Slower reps actually build more muscle, and I'll prove it in 30 seconds.”.
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Open my video with this hook: "Longer actually performs" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/longer-actually-performs/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Counterintuitive claim] and I'll prove it in [time].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Counterintuitive claim] and I'll prove it in [time].
- Example lines
- Longer Shorts actually get more views, and I'll prove it in 30 seconds. · Slower reps actually build more muscle, and I'll prove it in 30 seconds. · A pricier hotel is actually cheaper in the end, and I'll prove it. · Fewer fonts actually look better, and I'll prove it.
- Beats
- 0.0s Kicker 'claim and proof' slides in from the left. → 0.1s Headline 'Longer Shorts get more views' slides in with an expo ease. → 0.6s Sub-line 'proof in 30 seconds' fades in. → 1.4s Analytics screenshot flashes for 0.3 s, then the speaker restarts with the claim; a stopwatch ticks at the bottom.
- Technique
- Bold claim + proof hook: Lead with a specific, slightly provocative result and promise to show it.
- Footage
- Man talking and gesturing, Pexels