Something happened last week

A quiet serif line fades away, then a big reveal word slams in. Stages: “Something happened last week that changed how I think about money.” You have a personal story or a scene with tension to lead with. Fits lines like “Something happened last week that changed how I train.”.

Open my video with this hook: "Something happened last week" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/something-happened-last-week/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: Something happened last week that changed how I think about [topic].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor
Formula
Something happened last week that changed how I think about [topic].
Example lines
Something happened last week that changed how I think about money. · Something happened last week that changed how I train. · Something happened last week that changed how I design. · Something happened last week that changed how I travel.
Beats
0.0s Quiet line 'something happened last week...' fades in and out. → 0.9s 'It changed everything' slams in huge. → 1.1s 'about how I think about money' fades in under it. → 1.4s Soft handheld walk shot; room tone; line delivered slowly with a pause before the reveal.
Technique
Story cold open hook: In medias res: drop into a moment with stakes before any context.
Footage
Man talking and gesturing, Pexels

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