Defocus into a cream wash card

The footage blurs and washes out to a sepia-cream field over about 0.3 s while a left-aligned serif caps headline slides up and a maroon wedge grows from the bottom edge. Property or lifestyle clips where a tip headline replaces the picture for about 2 s (seen at 4.95-5.3 s, back at 6.9 s, and at 5.4 s in the showroom clip).

Use this transition between my clips: "Defocus into a cream wash card" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/transitions/defocus-cream-wash-dissolve-e3x/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { a, b }: two wrappers holding clip A and clip B, both filling the root. Clip A plays first; the cut happens at preset.at (1.6s) over preset.dur (0.3s), so start clip B at preset.at. Then const fx = mount(root, { kind: "transition", preset, media }) and call fx.render(seconds) every frame. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready).
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor
Same idea
Also called: Linen (AI Edit)
Technique
Rack-defocus into a coloured text card; the return is a faster 0.1-0.15 s dissolve back to sharp footage.
Footage
Man talking to camera, Pexels

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