Hot take scam
Pulsing label tag over a word-by-word headline. Stages: “Expensive skincare is one of the biggest scams in beauty.” You have a defensible counter-take on common advice. Fits lines like “Premium gym memberships are one of the biggest scams in fitness.”.
Preview unavailable
Open my video with this hook: "Hot take scam" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/hot-take-scam/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Expensive thing] is one of the biggest scams in [industry].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Expensive thing] is one of the biggest scams in [industry].
- Example lines
- Expensive skincare is one of the biggest scams in beauty. · Premium gym memberships are one of the biggest scams in fitness. · Paid logo contests are one of the biggest scams in design. · Travel insurance bundles are one of the biggest scams in travel.
- Beats
- 0.0s Tag 'hot take' drops in and pulses. → 0.2s Headline 'expensive skincare is a scam' pops in word by word. → 0.9s Sub-line 'and I have receipts' fades in. → 1.4s Speaker flips a pricey bottle to camera, then drops it in a bin on the word 'scam'; thud SFX.
- Technique
- Contrarian hook: Challenge a belief the viewer holds so they stay to see if it's true.
- Footage
- Man talking and gesturing, Pexels