It costs this much
Oversized gradient number slammed in, with a caps label and a serif follow-up. Stages: “Your subscriptions cost you $640 a year and you probably don't know.” You have a credible figure that changes how the viewer sees the topic. Fits lines like “Your commute costs you 200 hours a year.”.
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Open my video with this hook: "It costs this much" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/it-costs-this-much/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: [Common thing] costs you $[number] a [period] and you probably don't know.
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- [Common thing] costs you $[number] a [period] and you probably don't know.
- Example lines
- Your subscriptions cost you $640 a year and you probably don't know. · Your commute costs you 200 hours a year. · Your coffee runs cost you $1,500 a year. · Your idle apps cost you 12% of your battery.
- Beats
- 0.0s Number '$640' slams in, gradient-filled, filling the frame width. → 0.3s Label 'a year in forgotten subscriptions' rises beneath it. → 0.8s Serif line 'find yours in 20 seconds' fades in last. → 1.4s Bank-statement list scrolls under the number; a quick price-tick sound for each entry.
- Technique
- Stat shock hook: Open on a surprising, specific number, then its consequence.
- Footage
- Man talking and gesturing, Pexels