Punch, then a grey header card builds

Raw wide frame, a hard punch-in at 0.2 s, plain white captions from 0.1 s, then at 0.4-0.7 s a hatched grey header card with a red rule draws itself at the top and pushes the video down. Business, product and tech tips that sum up the point in a header.

Open my video with this hook: "Punch, then a grey header card builds" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/punch-then-grey-header-card-hook-e6x/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 3s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: Header = [UPPERCASE TAKEAWAY]; spoken: 'So you wanna [do X]...' / 'I honestly can't believe how easy...'
Pair with captions preset soft-sans-bold-accent-shadow (https://24fps.dev/video-editor/captions/soft-sans-bold-accent-shadow/preset.json); the captions kind takes script as [{ w, s, e, emph }], plus karaoke and activeColor.
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor
Formula
Header = [UPPERCASE TAKEAWAY]; spoken: 'So you wanna [do X]...' / 'I honestly can't believe how easy...'
Example lines
TURN YOUR PASSION INTO BUSINESS: So you wanna turn your passion into a business · SETUP WAS SURPRISINGLY EASY: I honestly can't believe how easy this was to set up · SEAMLESS MULTITASKING POWER: The new processor makes multitasking seamless
Beats
0.0s Wide frame, speaker gesturing. → 0.1s First white caption word at y about 0.6. → 0.2s Hard punch-in about 15%. → 0.4s A small dotted bracket box appears top left, grows to the full-width hatched header; video slides down about 23%. → 0.6s Red rule across the very top and the uppercase header text appear. → 1.0s Steady; captions in dim-to-bold style; no more cuts until about 2.5-3 s.
Same idea
Also called: Core (AI Edit)
Technique
Edit device observed in the AI caption app sample clips
Footage
Man talking and gesturing, Pexels

Similar hooks