Sixty percent big number
Oversized gradient number slammed in, with a caps label and a serif follow-up. Stages: “Sixty percent of your savings could vanish to fees.” You have a credible figure that changes how the viewer sees the topic. Fits lines like “Forty percent of your protein is wasted by this habit.”.
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Open my video with this hook: "Sixty percent big number" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/sixty-percent-big-number/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: Lead with a surprising [number], then the consequence.
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- Lead with a surprising [number], then the consequence.
- Example lines
- Sixty percent of your savings could vanish to fees. · Forty percent of your protein is wasted by this habit. · Thirty percent of travel photos are blurry for this reason. · Seventy percent of resumes are never read.
- Beats
- 0.0s Number '60%' slams in, gradient-filled, filling the frame width. → 0.3s Label 'of your savings can vanish to fees' rises beneath it. → 0.8s Serif line 'unless you check this' fades in last. → 1.4s Number slams in on a black screen, voice enters a beat late; then a cut to the speaker.
- Technique
- Stat shock hook: Open on a surprising, specific number, then its consequence.
- Footage
- Man talking and gesturing, Pexels