The math will shock you
Oversized gradient number slammed in, with a caps label and a serif follow-up. Stages: “Do the math: $5 a day is $1,825 a year.” You have a credible figure that changes how the viewer sees the topic. Fits lines like “Do the math: ten minutes a day is 60 hours a year.”.
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Open my video with this hook: "The math will shock you" from the 24fps video editor library.
Preset JSON: https://24fps.dev/video-editor/hooks/the-math-will-shock-you/preset.json (pass its "preset" to the engine).
Engine (MIT, no dependencies, ES module): https://24fps.dev/editor/engine.js. Download the engine next to your page (curl -O) rather than importing cross-origin, then import { mount } from "./engine.js" in a <script type="module"> served over http.
Wiring: root = a position:relative box at the video's size. media = { main }: main is a wrapper holding my video, filling the root. Then const fx = mount(root, { kind: "text", preset, media }) and call fx.render(seconds) every frame. The preset runs 4s from t = 0; offset t to place it later. It is seek-safe: drive it from the GSAP timeline in HyperFrames or call render(frame / fps) in Remotion. Before capturing frames, await (fx.ready ?? document.fonts.ready). Check it on my footage: if text is hidden behind the subject or doesn't read against my colours, nudge the layer positions or colours.
Replace the demo text with mine: set preset.layers[n].text (use \n for line breaks); if none given, write lines that fit my footage and tell me.
Hook formula: Do the math: [small habit] adds up to [big number].
Field reference: https://24fps.dev/video-editor/llms.txt. Keep sizes as fractions of the frame height so it works at any resolution. Credit: 24fps.dev/video-editor- Formula
- Do the math: [small habit] adds up to [big number].
- Example lines
- Do the math: $5 a day is $1,825 a year. · Do the math: ten minutes a day is 60 hours a year. · Do the math: one latte a day is a flight to Bali. · Do the math: one page a day is a book a year.
- Beats
- 0.0s Number '$1,825' slams in, gradient-filled, filling the frame width. → 0.3s Label 'a year from $5 a day' rises beneath it. → 0.8s Serif line 'do the math' fades in last. → 1.4s Calculator-style tap sounds as digits appear, a tidy register sound as the total locks in.
- Technique
- Stat shock hook: Open on a surprising, specific number, then its consequence.
- Footage
- Man talking and gesturing, Pexels